10 Famous Logos That Have a Secret Meaning

A logo is the face of a brand. When we see a symbol we know, we subconsciously trust popular brands. This is why designers work really long and hard at creating a simple and easy to remember logo. A good logo should also convey a hidden subtext.


The American website TripAdvisor allows travelers from all around the world to choose the best hotel to stay at, the best restaurant to go to, the best airline to use, and even the most interesting place to visit. On the website, there are a lot of reviews from other users which you can use to help you make your decision. The logo of TripAdvisor looks like an owl which symbolizes wisdom and knowledge, and its eyes symbolize the choice that a traveler will make: green light — they should go, red light — definitely not.

2-National Geographic

National Geographic, the popular magazine and channel that broadcasts documentaries in 171 countries, made its logo a yellow rectangle. It symbolizes a door that is open to the world of knowledge about nature, science, and culture. The color was chosen for a reason, too: it is a metaphor for the sun that shines over the entire world and is the source of energy and power.